Pascale Helyar-Moray has over 20 years financial services marketing and brand-building experience. A seasoned entrepreneur and startup advisor, her latest venture is Super Rewards. Super Rewards is cash rewards for women for super, in a bid to help women close their super gap. Previously Pascale was the Head of Marketing for the Investment Trusts and WealthManager+ businesses of JPMorgan Asset Management in London, and has also held senior marketing roles at BT Financial Group and BNP Paribas. She is the Director of Communications for the Australian Gender Equality Council, an independent national organisation dedicated to achieving gender equality. Pascale holds a BA (Hons) and Master of Commerce, both from the University of Sydney.