Media

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The gender composition of society must be reflected in the proportional air-time of presenters as well as the reporting and representation of all media content including sport, news media, the arts, entertainment and community.

WHAT?

All genders receive equal media coverage in the news, entertainment and social media.
People are treated equally in the media regardless of gender.
The faces of all genders are seen and voices heard equally in all domains of the media, and in ensuring that they are presented in non-traditional roles.

HOW?

Media outlets set targets for coverage of women sports people, commentators and entertainers.
Call out gender biased advertising and programming, and sexist media.
Promote and reward exemplar organisations that demonstrate gender balance.
Media watchdogs to develop and enforce a policy toolkit for fair gender representation in the media.
A focus on undoing gender role stereotypes through a national advertising campaign.