On the 18th September 2018, the Australian Gender Equality Council was officially launched to the Australian public. To mark the launch, AGEC released its campaign video, titled “It’s Time.” The video acknowledges the work and efforts of the suffragettes and the feminist movement of the 1970s.
Media releases on the day reported that change is again in the wind and is represented by a swell of momentum across the globe; this current change is what is known as the ‘third wave’ following on from the ‘first wave’ of the suffrage movement and the ‘second wave’ of the women’s liberation movement of the 1970s. The video questions how far women have come since these waves, with statistics such as women earning 23% less than men, 1 in 5 women experiencing sexual violence after the age of 15, women having on average 42% less superannuation than men, girls receiving 27% less pocket money than boys, and 1 in 2 women being discriminated against at work for being mothers. The video concludes with an invitation to all viewers – women and men – to help finish the fight for gender equality.
As a part of the launch, AGEC is asking everyday Australian women and men to help fund this message onto mainstream media in Australia.